COUNSELING ON THE IMPORTANCE OF ORGANIZATIONAL COMMITMENT IN PUBLIC SERVICES AT BPJS IN AMBON CITY MALUKU PROVINCE

Abstract

Organizational commitment is a key factor in improving the quality of public services. This study aims to enhance the understanding and application of organizational commitment at BPJS Kesehatan in Ambon City through counseling activities. The methods used include socialization, question-and-answer sessions, and mentoring for BPJS employees to identify challenges in public services and seek appropriate solutions. The results indicate that the lack of organizational commitment at BPJS Ambon is influenced by high workloads, low motivation, and ineffective leadership. This counseling initiative successfully raised employees' awareness of the importance of organizational commitment and strategies to strengthen it, such as leadership enhancement, job stress management, and professional development. These findings affirm that improving organizational commitment can enhance public service efficiency and community satisfaction. Therefore, sustainable policies are needed to strengthen organizational commitment at BPJS Ambon.